-
Being green is all the rage nowadays.
Viewers will discover why there’s more to being green than recycling as
they explore how 14 Portland, Oregon
businesses (including NIKE) have become
environmentally sustainable and profitable. -
Produced by Eric Stacey (Co-Producer of America’s
Scenic Rail Journeys – PBS 1997)
Distributed by NETA
NOLA
Code: PSFS 00K1
Feed: Saturday, March 22, 2008 @ 2100-2200 ET/513
Rights Begin: April 1, 2008. In
Time for Earth Day Analog & Digital:
Unlimited Releases/3 Years
SD 4 x 3
Programmers will receive Preview
DVD’s early in January
NETA is pleased to
announce the availability of A Passion for Sustainabilitystarting
on April 1, 2008,
just in time for your “Earth Day” programming.
It is evident that
green is all the rage these days and A Passion for Sustainability tells viewers
the stories of 14 cutting-edge Portland Oregon companies that are leading the
way in being both green and profitable.
Showing why there’s more to being green than recycling, the documentary
reveals innovations from large companies like NIKE and Gerding-Edlen
Development, as well as smaller moms and pops like HotLips Pizza and trendy
fashion designer Anna Cohen. It unearths
how these businesses apply four scientific principles at the heart of an
approach to sustainability called "The Natural Step” that is rapidly
catching on around the world. A
Passion for Sustainability enables viewers to get ahead of the curve
about this "grass roots" approach to sustainability. The new crop of words coming into vogue—environmental
buzzwords like sustainability, zero-net energy, and carbon
footprint—take on clear meaning as
each story demonstrates sustainable business practices that are catching
on from Portland to board rooms and living rooms around the country.
In one hour of
stories featuring innovators garnering awards for their style, design and
environmental soundness, A Passion for Sustainability profiles 14 innovators focused on
profitable sustainability:
Tom Kelly, owner of Neil Kelly Company, a leader in Portland's
home building and remodeling industry, shows off his beautiful
"net-zero" energy house.
Nancy Steuber is the Director of The Oregon Museum of
Science & Industry, one of the largest producers of museum exhibits in the
country. Its Innovation Station is the first sustainably designed and built
exhibit, using materials that can be unbolted and reused and parts that are
interchangeable with other exhibits.
Sarah Severn is the Director of Corporate Sustainable
Development at NIKE world headquarters in Beaverton,
Oregon. NIKE was one of the first U.S.
companies to sign on for Natural Step training, and has designed its campus to
blend natural wetlands and wooded areas with world class design and
environmentally sound buildings. It has also integrated Natural Step principles
into improving its labor conditions in contracted factories, its product
design, maintaining climate neutrality and bringing sports to underprivileged
youth.
Anna Cohen is a trendy couture fashion designer committed to
the manufacturer of sustainable clothing. Her commitment to green principles is
seen in numerous choices, from her selection of growers of organic materials to
her design principles which include the use of materials which will not
decompose naturally when returned to the earth.
Susan
Sokol-Blosser is the owner of the Sokol-Blosser Winery. "It wasn't enough
just to farm organically - which means not using any synthetic herbicides,
pesticides, any chemicals. We still worry about how many trips we make, the
kinds of machinery we use and the number of trips we make through the vineyards
with that machinery - what we do in different practices and how sustainable
those are. How we dispose of the materials we use in the vineyards, the stakes,
the plastic that we use for growing. All these are issues we never thought
about before."
Patricia
Uber is the owner of TerraClean. All the TerraClean vehicles and equipment run
on recycled vegetable oil.
Jim
Houser is the co-owner of Hawthorne Auto Clinic. Looking at his business
through the eyes of The Natural Step, Jim sees that "this is a pretty
dirty industry. But Jim brings innovation into the garage to reduce waste and
emissions and provide the latest training for his technicians.
Dave
Yudkin is the owner of HotLips Pizza. You may have seen him on "Good
Morning America," or the Hallmark Channel's Morning Show. The popularity
of Dave's pizzas comes from the imaginative ways he uses locally grown produce
to create an ever evolving menu of surprising tastes and combinations. In
addition to HotLips using electric cars to deliver their pizzas, Dave takes his
employees and school kids on field trips to their vendors' farms to learn more
about sustainable agriculture.
Bill
Hart is a Principal at Carleton-Hart Architecture. The firm focuses on a wide
range of projects, from airports to golf courses, but they are particularly
proud of their work in designing sustainable, affordable housing projects like
the Oleson Woods Project.
Cheryl
Welch is the Sustainability Coordinator at the Tualatin Valley Water District,
where Natural Step principles are applied to every aspect of operations, from
the front office and library to the District's fleet and their teams in the
field.
Marc
Gaudin is the owner of The Joinery, where each piece of fine furniture is
individually hand-crafted. As someone who once spent ten years fighting forest
fires, Mark is keenly aware of the effects of climate change on our forests -
especially because the fine hard woods the majority of his pieces are made from
come from the sustainably-managed forests of The Collins Companies.
Lee
Jimerson is a Manufacturing Accounts Executive at The Collins Companies. The
Collins Companies have been maintaining sustainable forests for over 100 years
and were one of the first forest products companies to receive Forest
Stewardship Council Certification. The company applies Natural Step principles
not only to maintaining their forests, but to operations at their various mills
and within the head office in Portland as well.
Paul
Schwer is a Principal at PAE Consulting Engineers, which specializes in
mechanical, electrical, telecommunications and sustainable design. The company
has received over 50 design awards recognizing the company's contribution to
engineering excellence, lighting design and sustainability. The list of their
projects which have received LEED Platinum, Gold and Silver certifications is
inspirational. Paul is a recipient of Portland's prestigious "Better Bricks Award."
Dennis
Wilde is a Principal at Gerding Edlen Development, which is currently
completing Portland's South Waterfront Blocks, the largest urban
development project in the United States. Environmental responsibility and smart design are
central to Dennis' philosophy. He is Gerding Edlen's designated "green
guy," and encourages increased sustainability in development projects
while building a strong business case for the economic and social benefits of
environmental responsibility.
A Passion for Sustainability is produced by Eric Stacey (Landfall Productions, Inc.). The program is self funded. Local underwriting is
permissible. It is distributed as a free offer to public television
stations by NETA, which feeds it Saturday,
March 22, 2008 @ 2100-2200ET /513. Rights
begin on April 1, 2008.
Please
contact me if you have questions.
Programmers will receive a preview DVD early in January. Please let me know if it does not arrive. I will be in touch with you during February and March
about your carriage plans. A fact sheet follows.
Very truly yours,
Regina Eisenberg
R Eisenberg Presents, Inc.regina@reisenbergpresents.com 510.550.1706
2340 Powell Street,
Suite 333, Emeryville, CA94608
Summary:
Green is all the
rage these days and there’s a new crop of words coming into vogue, as green
business is rapidly becoming synonymous with good business. Explore new
environmental buzzwords like sustainability, zero-net energy, and
carbon footprint, as you discover what large companies like NIKE and
Gerding-Edlen Development, as well as smaller moms and pops like HotLips Pizza
and trendy fashion designer Anna Cohen are doing to make their companies not
only green but more profitable in the bargain. Discover why there’s more to
being green than recycling as 14 cutting edge Portland, Oregon businesses
tell their stories and garner awards for innovation by applying the four
scientific principles at the heart of an approach to sustainability called
"The Natural Step." This cutting-edge approach to sustainability is
rapidly catching on around the world, so viewers can get ahead of the curve
about this "grass roots" approach to sustainability that is on its
way from Portland to a board room, meeting room or living
room near you.
Episodes/Length:
1/60
NOLA Code: PSFS 00K1
Rights: Analog &
Digital UNL/3YRS)
April 1, 2008 – March 31, 2011
School: 7 Day
VOD: 7 Day
Non-Commercial
Cable: Granted
Feed Date/Time: Saturday, March 22, 2008 @ 2100-2200ET /513
*Feed-For-Record*
Format: SD 4 x 3
Audio Visual Stereo. Closed Captioned
DVI:
No
SAP: No
Suggested TV Rating:
TV-G
Suggested Scheduling:
April 2008, “green” programming, sustainability, and environment
R Eisenberg Presents, Inc.
Regina Eisenberg
